Linkedin in mail campaign5/25/2023 ![]() Consider using some impactful keywords: thanks, exclusive invitation, connect, opportunities, and join us/ me. Write up to a 60-character subject line and a 1,500-character body message. (Don’t worry, Sponsored InMail recipients cannot respond to the sender.) Ensure your sender has a LinkedIn profile picture before sending the Sponsored InMail to ensure your message is personable. It’s best practice always to use a person rather than a company as the sender. The sender will receive a notification asking them to approve your request. Once you choose the sender, you’ll be prompted to send an approval request.The only caveat is that you must be a first-degree connection with the sender. You can select yourself as a sender or someone else. For your first Sponsored InMail campaign, you’ll need to add a sender. Name your sponsored InMail ad and choose a sender.Name your campaign, select a target language, and choose whether you want to send people to your website or collect leads using LinkedIn Lead Gen Forms.Click create new campaign and select Sponsored InMail.
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